CONTENT WARNING
Materials in the Library of Virginia’s collections contain historical terms, phrases, and images that are offensive to modern readers. These include demeaning and dehumanizing references to race, ethnicity, and nationality; enslaved or free status; physical and mental ability; and gender and sexual orientation.
Context
One such joint-stock company was the Virginia Company of London, chartered under King James I in 1606 to establish a colony in North America. The investors in the company provided the financial backing needed to take on the difficult operation of paying for supplies and transportation. To be a successful joint- stock company, new investors had to be found and convinced to take a financial risk. In order to increase share sales, a public campaign began in 1609 in which the company published pamphlets and broadsides, like Nova Britannia, in order to raise interest in company stocks.
Note: The printing uses the elongated letter s (resembling the letter f).
Citation: Nova Britannia, title page, 1609. Manuscripts & Special Collections, F229.J676, Library of Virginia, Richmond, Virginia.
Standards
Art: 4.1, 5.1
Suggested Questions
Preview Activity
Look at it: Look at the image and text of the pamphlet title page. What does information does it give? What do you think is the purpose of the pamphlet?
Post Activities
Artistic Exploration: Draw an advertisement or poster promoting the possibilities of investing in a joint-stock company venture in the 1600s.
Think about it: If you were an English investor at this time, would you invest in the Virginia Company of London? Explain your answer.
