Titanic’s premier transatlantic crossing was an auspicious occasion, with a passenger list that included some of the world's richest, most influential, glamorous, and well-known people of the Western World, including:
- Mr. and Mrs. John Jacob Astor, wealthy banker.
 - Major Archibald Butts, Aide to President Taft.
 - J. Bruce Ismay, managing Director of the White Star Line, the ship’s owner, and heir to the White Star fortune.
 - William T. Stead, well-known English editor.
 - Isidor Strauss, wealthy New York merchant.
 - Frank Millet, noted artist.
 - Benjamin Guggenheim
 - Lady Duff Gordon
 - Margaret Brown (The Unsinkable Molly Brown)
 - Noel Leslie, Lady Countess of Rothes
 
The public quickly latched onto tales of upper crust heroism (exaggerated, true and false): Major Butts' allegedly held off panicked men so women and children could enter lifeboats; Mrs. Strauss gave up her seat in a lifeboat in order to remain with her husband on the doomed ship; And Bruce Ismay's alleged cowardice, climbing aboard a lifeboat though women and children were waiting for places. All of these stories, and the accompanying photographs of the dead and living added to the Titanic mythos.





